Friday, July 31, 2009

Running of the Brides®

Today is the day to get your dream wedding gown at a bargain price. Fileens Basement is holding its annual “Running of the Brides®.” today at Mazza Gallerie: 5300 Wisconsin Ave. Washington DC. The event is from 8:00am-9:00pm. There will be between 1500-3000 designer gowns to choose from and the cost is anywhere between $249 and $699. The original prices of some of these gowns ranges from $900-$9000!

From its website: " The sale is held in selected Filene’s Basement stores once a year (twice a year in Boston). News reports so often compare it to the Running of the Bulls in Pamplona, Spain that the event is now officially called the “Running of the Brides®.”
The day of the sale, brides-to-be and their helpers line up early. When the doors open, they run full speed towards the racks. In less than 60 seconds, the racks are stripped bare (store employees have to hold on to the fixtures so they don’t topple). The women grab whatever gowns they can, haul them off to a corner, strip down to their underwear and start trying on dresses. Minutes later the trading begins. Every dress, no matter what size, style or color, gets bartered for another, as each bride tries to find the gown of her dreams at a cut-rate price."

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